ZAPPED is high visibility reflective street-wear clothing disguised as rad everyday essentials for school aged kids. Using a custom-made durable reflective fabric, kids can play hard AND be seen.

In an age where awesome innovation counts, ZAPPED hits the market at the perfect time: We offer gender-neutral essentials for long dark days of winter while RAD enough to wear every day, year round! Ideal for urban centers where kids are exposed to high volumes of road traffic, and for remote communities where street lights are few and far between, ZAPPED has visibility covered along with resilient protection from our harsh Canadian elements. We are a Canadian brand, inspired by Canadian winters.

Our lineup of high visibility kids clothing includes toques and ball-caps, a jacket, backpack, slip-on sneakers and fleece-lined high top shoes, illuminating your kids from head-to-toe while still blending in as active urban gear.

Our approach is to keep it simple by doing one thing well. That’s why we offer all the vivid nitty-gritties your kids need for the dark outdoors; and make decisions easy and seamless with our online store.


As an active sportswear designer for big name brands since the early 90s, our founder has always had an eye for creating functional outdoor fashion.

Living in Canada where long and dark define winter months, it was her 10 year-old who made her aware of how unaware most kids are when it comes to being seen on the street. She soon recognized a gap in the market for reflective school-aged street wear that would light up dull days while keeping kids visible. So why not make the essentials practical, stylish and incognito?

Thinking long and hard about this brilliant idea, it was an unusual jolt of light that sparked the name:

In the summer of 2016 while working high atop a mountain, Scarlet’s husband Kris was literally zapped by lightning  …and the brand was born.   He walked away with with a few stitches, a fear of lighting, and no superpowers.  Check out our #founderfriday highlights on our Instagram Feed for an inside look at what, who and how we are. 


Our goal is to add more light and lightness to the world, in small and big ways.

Zooming in on reflective essentials means less wastefulness on unnecessary clothing, and more focus on practical stuff. Gear that is built for utility, fused with good design equals fewer things you need in the closet.

We want to expose our kids to being truly seen and to see others in a brighter light.

As we grow, conversations are underway to partner with an organization whose purpose is to give light to those in need around the globe. Through your connection to us, we hope to "give light" together as part of our commitment to social responsibility…literally lighting up the way for future generations.


A vibrant team of outstanding professionals, family members, friends, parents, pets and kids have come together to launch ZAPPED in lightning speed.  

We’ve had a blast so far and look forward to more fun to come.


Stay tuned for our upcoming collection of jeans, joggers, puffys, hoodies and everything you need to play hard and be seen.

We're just getting started and believe in creating an awesome, edgy, practical, fun and sustainable brand. We welcome your needs, ideas and feedback at

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